How to Determine if Your Copywriter is Good
If you have the desire to use the internet to make money, you'll need a site. That website must be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's best to engage the services of someone who is well-qualified to write the text for your website. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Evidently, however, not every copywriter is the same as the next one. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be easy. Below are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how can they help you build yours? Pay close attention to the copy on the writer's website. If there are lots of errors, this is a bad sign.
How well do you react to the copy on the copywriter's site? This goes beyond the simple finding check here of grammatical and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it make you warm up to him or her? Does the copy make you want to keep reading and discover more about the copywriter? Does the website copy make you raring to hire them right away? Does it make you want to run away? Does website copy make you mad? These are all very important responses and they require your attention.
Perform your background research on the writer. Try to look for reviews on online forums and unbiased web sites. It's very likely that the only reviews you will find on the writer's site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Examine closely these reviews and feedback. Ask the copywriter to furnish you with one or two references. Be sure that you follow up and actually contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. Try asking the writer to send you several samples that aren't already provided on the site. This is especially crucial if the copywriter states he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have plenty of options available to you when you're trying to figure out whether or not to pay for a copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.